In the last year, Proctor & Gamble upped their radio advertising budget by 43% to a total of $235 million, having already been the largest radio spender this was quite a significant leap. Proctor & Gamble upped their budget in response to a new study saying 18-49-year-olds consume more radio than longform video such as television. Combined with the dramatically cheaper costs to purchase ad space on radio Proctor & Gamble is poised to change their advertisement strategies and bombard your car stereos.
